Approach
Influence. Persuade. Compel.
At Live Wire, we’re 100% focused on getting your business or organization in the news. That might seem obvious, but we’ve removed the hierarchy and unnecessary bulk of other PR firms to streamline your access to the media. In short, we’ve reshaped the practice of media relations by partnering with you to create and deliver tightly integrated messages that are consistent with your overall marketing communications strategy.

Live Wire engages these proven methods to obtain positive, progressive results:

• We fully and completely analyze your target markets and competition to more effectively meet your objectives;
• We organize and disseminate messages to directed audiences through bylined articles, op-eds, letters to the editor, feature articles, and direct press contact;
• We conduct tactical events for maximum and appropriate media exposure including press conferences, media tours, speakers forums, press and editorial board briefings, and more;
• We perform ongoing analysis and monitoring of all media campaigns.