1. Do you know how to promote your company, agency or cause no matter what questions a reporter asks you?

2. Do you know why it’s important to have a good media strategy, even if you don’tdeal with the media on a regular basis?

3. Do you know when it’s appropriate to turn down an interview and when it’s a major mistake?

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Press Releases

PR Expert and Rising Political Star Joins Live Wire
April 2, 2008
Live Wire Media Relations, LLC, announced today its newest team member, David Englin. Englin brings to Live Wire a unique combination of top-level experience in public relations, public policy, political organizing, and defense and aerospace affairs. As Vice President, he will create and manage strategic communications plans and aggressive media campaigns at Live Wire for both regional and national clients, including Raytheon Intelligence and Information Systems.
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Twenty-Year PR Veteran and Renowned Strategist Joins Live Wire
January 2, 2007
Live Wire Media Relations, LLC, one of the top rated media relations firms in the Washington, DC area, announced today its newest team member, Jim Carey. As a seasoned communications professional, Carey brings a wealth of experience with him in the fields of public affairs, grassroots and technology. He will continue to create strategic communications plans and aggressive media campaigns at Live Wire for both regional and national clients including Raytheon.
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Live Wire Awarded for Creative Campaigns
January 1, 2007
Communications industry leaders are annually celebrated for their hard work and innovation for the past year with the distribution of the majestic MarCom Awards. The awards represent outstanding achievement in the industry and are renowned for being a symbol of artistic strength and creative excellence. In 2006, Live Wire received three awards for public relations campaigns, including two top honor platinum awards.
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Live Wire Shines Spotlight on Stadium Neighborhood
November 15, 2006
Mayor Elect Adrian Fenty was atop a long list of local officials and dignitaries who turned out Nov. 1 to the groundbreaking ceremony for Onyx on First, the first for-sale housing community to be built in Washington, D.C.’s south east waterfront neighborhood. The new condominium marks the first steps in the revitalization process for this important region of the city.
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Live Wire Gains International Visibility For Princeton Project on National Security
October 1, 2006
Live Wire Media Relations, LLC, announced its success in garnering media attention for the much anticipated release of Princeton Project on National Security (PPNS), a multi-year international campaign co-directed by the Dean of the Woodrow Wilson School of Public and International Affairs at Princeton University, Dr. Anne Marie Slaughter.
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With the Growth of Global IT, Raytheon RIS Picks Live Wire
July 1, 2006
Live Wire Media Relations, LLC, has been selected by Raytheon Information Services (RIS) as its strategic communications partner and agency of record. Live Wire was selected for its experience and success in promoting business technology products and services for national blue-chip clients.

Five Fortune 50 Clients Choose Live Wire over Larger Agencies
June 1, 2006
Live Wire Media Relations, LLC, a full-service boutique public relations firm based in Alexandria, VA, today announced several Fortune 50 organizations have recently selected the agency to handle their strategic communications initiatives. The Carlyle Group, Raytheon IIS and Raytheon RIS, PeopleSoft, Inc., and Deloitte and have all selected Live Wire because of its commitment to excellence in media relations and the firm’s value proposition of employing only senior-level specialists, who average 10 to 20 years in the industry.
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Live Wire named as one of Top PR firms in the DC area by Washington Business Journal
May 1, 2006
Every year, the biggest and the best companies in the nation’s capitol scramble in the hopes of being included in one of the prestigious ‘Book of Lists.’ This staple ‘who’s who’ guide to top-tier industry players now includes Live Wire Media Relations, LLC among its picks for the Top 26 Privately-Owned Public Relations Firms operating the DC market.
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Live Wire Wins Global Tech Leader, Raytheon IIS
January 1, 2006
This contract is just one of many recent companies to select Live Wire for its comprehensive communications campaigns, which is propelling the firm to the top of its field. “Winning Raytheon IIS demonstrates not only our depth,” said Chryssa Zizos, president of Live Wire, “but our tremendous variety and breadth of industry & disciplines expertise.”

Articles

Building Image, Managing Influence
The Loupe

Local Media Relations Firm Flourishes Under CEO
Alexandria Times

The Careful Comeback The Comeback Kid: Live Wire Media Relations, LLC Washington Business Journal
"Chryssa Zizos founded her media relations company in 1998, when she was 26. She quickly grew and on the company's one-year anniversary landed the biggest fish yet: a company called PeopleSoft, which was big and getting bigger...”
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How to Embrace the Media to Your Advantage...
Mastering Media 101: The Art of Being Interviewed
Corporate Corridors
"In today's media driven marketplace, your success can depend on your ability to articulate consistent and targeted key messages to all communication audiences, including press, industry and financial analysts, shareholders, customers, competitors and employees...”
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Live Wire: Corporate Profile
Corporate Corridors
"Spend a few minutes with Chryssa Zizos, the petite, 32-year-old founder and president of Live Wire Media Relations in historic Old Town Alexandria, Virginia, and you will sense her vibrancy and that of the businesses she started just three and a half years ago...”
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Surmounting One Challenge After Another
Potomac Tech Journal
"At 34, Chryssa Zizos is a company founder and president, a college instructor at George Mason University and a former editor who was sent to Seoul in 1991 by the U.S. Congress to help the two Koreas join the United Nations...”
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