Live Wire Awarded for Creative Campaigns
Live Wire earns three national MarCom Creative awards for 2006 PR campaign initiatives
Alexandria, VA, January 1, 2007 – Communications
industry leaders are annually celebrated
for their hard work and innovation for the
past year with the distribution of the majestic
MarCom Awards. The awards represent
outstanding achievement in the industry and
are renowned for being a symbol of artistic
strength and creative excellence. In
2006, Live Wire received three awards for
public relations campaigns, including two
top honor platinum awards.
“These awards honor Live Wire as a
leader and innovator in the public relations
industry”, said Chryssa Zizos, President
of Live Wire Media Relations. “Furthermore,
they demonstrate our practice of delivering
superior client service.”
Gold level distinction was awarded for Live
Wire’s “Small Spaces, Big Style” campaign
implemented on behalf of Walnut Street Development.
By increasing brand awareness and market
share for the client as a thoughtful and
innovative developer, the campaign garnered
38 media placements, 9 high level speaking
engagements and approximately 23.9 million
media impressions.
Honored with the top-level Platinum award, “Trending
Forward” campaign for Excitations,
an experiential gift-giving company, was
a targeted holiday media outreach effort
that established Excitations as the premier
experiential gift-giving company in the Washington,
D.C. metro area. The campaign resulted
in 8 broadcast placements as well as 38 print
media placements for a total of nearly 30
million media impressions.
The “Circle of Giving” project
was also recognized with a Platinum award for
Live Wire’s work with the Heifer Foundation.
This effort resulted in a book of various Foundation
donors’ stories as told by Foundation
president, Janet Ginn. The book was written,
edited and published within six months and
has since been distributed more than 2,500
times resulting in increased donations of more
than 33%.
Chryssa Zizos is available to discuss the growth of Live Wire and the importance of media relations in enhancing a company's professional profile. To arrange an interview, contact Adele Cehrs by phone at (703) 519-1600 Ext. 107.
About Live Wire Media Relations, LLC
Founded in 1998, Live Wire Media Relations, LLC provides innovative, strategic public relations consultation to establish communications objectives, identify media targets, and develop media opportunities and-most importantly-deliver results. Live Wire's seasoned professionals design and implement multi-faceted campaigns that maximize clients' media exposure and deliver messages that influence, persuade, and compel audiences to action. Live Wire's areas of expertise cover media and industry analyst relations, message development, media and presentation skills training, as well as issues and crisis management across a variety of practice areas, including technology, financial services, healthcare, consumer goods/services, federal government, education, and consulting. For more information visit us at www.livewiredc.com.
Contact:
Chryssa I. Zizos
Live Wire Media Relations, LLC
703-519-1600 Ext. 101
czizos@livewiredc.com
Download a PDF of this Press Release here.
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