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Live Wire Gains International Visibility For
Princeton Project on National Security
Alexandria, VA, October 1, 2006 – Live
Wire Media Relations, LLC, announced its success
in garnering media attention for the much
anticipated release of Princeton Project
on National Security (PPNS), a multi-year
international campaign co-directed by the
Dean of the Woodrow Wilson School of Public
and International Affairs at Princeton University,
Dr. Anne Marie Slaughter.
The Princeton Project is the first bipartisan
effort of the 21st Century – utilizing
the expertise of more than 400 policy specialists,
elected officials and news media – to
strengthen and update the intellectual underpinnings
of the U.S. national security strategy.
“With our history of strong relationships
with Washington, D.C.’s top tier journalists,
we were able to bring the Princeton Project
to the table for meetings with all key media
influences to ensure that the important message
our client is sending will be heard loud
and clear,” said Chryssa Zizos, president
and founder of Live Wire.
Unveiled on Capitol Hill to a crowd of legislators,
staffers, political appointees, academic
colleagues and reporters, the Princeton Project’s
report addresses the most potent threats
to U.S. national security throughout the
next several decades including: global terror
networks; the proliferation and transfer
of nuclear weapons; instability in East Asia;
the Middle East; global pandemics; and energy.
Over the next three years, the Princeton
Project on National Security will take its
campaign from continent to continent to garner
support within the United States and worldwide.
On the day of the Capitol Hill launch, Live
Wire facilitated interviews with both national
and international media outlets including: TIME
Magazine, The New Republic, The
LA Times, The Boston Globe, National
Public Radio, Washington Post Radio, The
Chicago Tribune, The Wall Street
Journal, Voice of America Radio and The
International Herald Tribune. Overall,
the agency succeeded in securing coverage
from over thirty media outlets including
a live discussion on C-Span’s Washington
Journal as well as the attendance of
a news crew from the Fox News Channel the
day of the event. .
“Our talent for persuasion with
members of the media will provide a megaphone
effect on the topic of implementing these important
recommendations to existing U.S. foreign policy,” concluded
Zizos.
Chryssa Zizos is available to discuss the growth of Live Wire and the importance of media relations in enhancing a company's professional profile. To arrange an interview, contact Adele Cehrs by phone at (703) 519-1600 Ext. 107.
About Live Wire Media Relations, LLC
Founded in 1998, Live Wire Media Relations, LLC provides innovative, strategic public relations consultation to establish communications objectives, identify media targets, and develop media opportunities and-most importantly-deliver results. Live Wire's seasoned professionals design and implement multi-faceted campaigns that maximize clients' media exposure and deliver messages that influence, persuade, and compel audiences to action. Live Wire's areas of expertise cover media and industry analyst relations, message development, media and presentation skills training, as well as issues and crisis management across a variety of practice areas, including technology, financial services, healthcare, consumer goods/services, federal government, education, and consulting. For more information visit us at www.livewiredc.com.
Contact:
Chryssa I. Zizos
Live Wire Media Relations, LLC
703-519-1600 Ext. 101
czizos@livewiredc.com
Download a PDF of this Press Release here.
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