Zizos’s firm, Live Wire Media Relations LLC, has been ranked among Washington, DC’s top 25 for revenue growth for the past 10 years by Washington Business Journal. Founded in 1998, Live Wire serves diverse ranges of clients including business organizations, professional associations, educational institutions, Fortune 100 companies, and elected officials. Zizos’ expertise in branding and business development is the foundation on which Live Wire’s successful coaching programs in media, persuasive selling and presentation skills and leadership communications are built.
Zizos is a sought-after expert commentator on the 2016 presidential race and has appeared on numerous television news programs. Her in-depth analysis explains how candidates are harnessing their personalities and images to shape the coming election.
In 2007, Zizos was named one of the top 25 Women Who Mean Business by Washington Business Journal. From hundreds of qualified nominees, she was chosen for her unquenchable drive, infectious passion, business savvy and, valuable contributions to the greater Washington business community. Zizos’s business acumen reaches beyond public relations and into client board rooms, where she facilitates and participates in strategic planning with clients ranging from technology startups to multinational institutions, among them The Carlyle Group, Bechtel Corp., Raytheon, Georgetown University’s McDonough School of Business and CSC.
Zizos is a member of the advisory board for Eastern Kentucky University’s College of Business and Technology and funds two scholarship endowments for students pursuing degrees and careers in journalism. She was also selected as EKU’s 2004 Distinguished Alumna. Zizos is an adjunct professor at American University as well as George Mason University, where she also served as the chairperson of the advisory board for the College of Humanities and Social Sciences.
Zizos began her career on Capitol Hill, for the Chairman of the President’s Council on Fitness, Sports and Nutrition and at Ketchum and Ogilvy Public Relations Worldwide. She has also worked as a freelance journalist, writing for publications such as Sports Illustrated, Shape Magazine, and Women’s Sports and Fitness.