Jeff Goldberg joins Live Wire’s team after an extensive career as a television news reporter. He brings 20 years of media experience to Live Wire. Most recently Goldberg spent five years as Northern Virginia Bureau Chief for WJLA-TV (ABC7 News). He specializes in understanding the fast-paced, deadline driven world of media and how to best position clients to take advantage of the changing media landscape. Additionally, Goldberg’s on-air reporting gives him an acute grasp of how to deliver a clear and concise message to members of the media, a critical skill he loves sharing with clients. Goldberg is an effective connector between clients and media organizations, giving each client personalized and consistent service to best suit their needs. He is a proven and successful communicator and a non-stop, tenacious worker who will provide clients with absolute dedication and results. Goldberg also has a personal and detailed comprehension of the DMV media landscape.
During his time working at ABC7 News, Goldberg covered the corruption trial of former Virginia Governor Bob McDonnell, the race for Governor in Virginia in 2013, US Senate races in Virginia in 2012 & 2014, the search for UVA student Hannah Graham and the arrest and trial of suspect Jesse Matthew. On a day-to-day basis Goldberg covered a wide variety of stories across Arlington, Alexandria, and Fairfax, Prince William, and Loudoun counties, as well as many stories in DC and Maryland.
Prior to arriving in the DC market, Goldberg worked at television stations in Minneapolis/St. Paul, Minnesota;San Diego, California; Fort Myers, Florida; and Helena, Montana as well as internships at WDIV-TV in Detroit and NBC News in New York. Goldberg grew up in Potomac, Maryland, is a graduate of Georgetown Day School in NW Washington, and has a Bachelor of Arts Degree from the University of Michigan in Ann Arbor. During his years in TV News, Goldberg earned two regional Emmy awards along with several other nominations. He currently serves on the Alumni Board at Georgetown Day School.