Project Description

As the higher education landscape continues to evolve, colleges and universities recognize media coverage is becoming increasingly scarce and more competitive. Serving as the agency of record for Georgetown McDonough over the last ten years, Live Wire has created an integrated marketing and communications campaign that strategically aligns to the school’s business goals and objectives. From the school’s brand and key messages to its market position and communications activities, Live Wire worked with McDonough’s internal communications team to develop and execute a robust campaign positioning the school as one of the nation’s foremost destinations for education, research and thought leadership.

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