Project Description

US Fitness turned to Live Wire in 2003 to rejuvenate and elevate its Sport&Health brand. The relationship has now expanded to include the Onelife Fitness brand in both Washington, DC and Atlanta, GA. Through Live Wire’s strategic public relations campaign, the brands have become the premier exercise, fitness and lifestyle brands of their respective metropolitan areas. Continued public relations and media outreach efforts have resulted in coverage on corporate news, unique fitness programming, trainer development and member.

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