As the higher education landscape continues to evolve, colleges and universities recognize media coverage is growing increasingly competitive. Constantly seeking an increase in rankings and reputation, a business school must leverage every asset in their toolkit to strengthen its brand, protect its prestige, and position the school for success now and into the future. Since the start of Live Wire's campaign in 2022, Babson College rose 124 spots to an impressive #2 slot on the Wall Street Journal's college rankings – a true testament to the power of a PR campaign. It takes experience and a powerhouse of talent to navigate today’s challenging and evolving media environment. Top-tier institutions like Babson College understand the value of working with a public relations firm like Live Wire Strategic Communications, LLC, whose talent and expertise delivered a comprehensive communications strategy to accomplish its objectives.
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Serving as the agency of record for Babson College over the past three years, Live Wire has developed an integrated marketing and communications campaign that strategically aligns with the school’s business goals and objectives. From the school’s brand and key messages to its market position and communications activities, Live Wire worked with Babson’s internal communications team to identify and implement the following PR objectives:
Researched, drafted, and distributed 135 pitches to over 500 top tier outlets
Completed 142 interviews with diverse faculty, resulting in 133 total earned media placements with 52 percent of coverage appearing in top-tier outlets such as the Wall Street Journal, USA Today, and Reuters.
Secured media placements in top-tier national and trade outlets such as Axios and IT Brew to highlight Babson’s AI initiatives
Secured 16 high-profile feature stories highlighting research as well as directors, faculty, and students of Babson centers and initiatives in key local, national, and trade outlets
Contacted an average of 675 reporters per month with targeted pitches, resulting in an average of two interviews per week with top-tier media outlets
