In a competitive business environment, business leaders understand that the media has greater reach and more power to impact success than ever before. GDIT turned to Live Wire to evaluate and expand its company brand –positioning the company’s executives as leaders in government IT contracting. By developing and executing a strategic communications campaign that integrated media relations, social media, and executive visibility, Live Wire has successfully supported GDIT’s business objectives. Top tier businesses like GDIT understand the value of working with a firm like Live Wire to expand their communications initiatives and increase visibility in the marketplace.
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Live Wire developed an integrated communications, social media, and executive visibility campaign that strategically aligns with the company’s business goals and objectives. From the company’s key messages and programs to its communications activities, Live Wire worked with GDIT’s internal marketing and communications teams and topleadership to develop the following campaign objectives
Secured 11 interviews for GDIT's top executive, Amy Gilliland, in industry and mainstream publications, including Bloomberg, PBS NewsHour, and the Washington Business Journal.
Increased following for GDIT's president on LinkedIn by 165.5%.
Secured speaking engagements for GDIT executives including with The Wall Street Journal, The Northern Virginia Technology Council, Intelligence & National Security Alliance, and Washington Technology.
Secured feature stories in priority publications including Washington Business Journal, Washington Post, Washington Technology, and NextGov.
Secured the Washington Business Journal’s Women Who Mean Business award for GDIT’s president and Business of Pride award for GDIT’s corporate team.
