Overview

Privately held and headquartered in Los Angeles, Silvus Technologies develops advanced MIMO technologies that are reshaping broadband wireless connectivity for mission critical applications.

In a competitive business environment, business leaders understand that the media has greater reach and more power to impact success than ever before.  Silvus turned to Live Wire StrategicCommunications, LLC to evaluate and expand its company brand – positioning the company as the leader in the ultra-competitive MANET radio market. By developing and executing a strategic communications campaign that integrated media relations, social media, and video production, Live Wire has successfully supported Silvus’ business objectives. Top tier businesses like Silvus understand the value of working with a firm like Live Wire to expand their communications initiatives and increase visibility in the marketplace.

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Campaign Objectives

Serving as the agency of record for Silvus, Live Wire has developed an integrated marketing and communications campaign that strategically aligns with the company’s business goals and objectives.From the company’s brand and key messages to its market position and communications activities, Live Wire worked with Silvus’ company leadership to develop the following campaign objectives:

  • Position Silvus as the company that can meet all of the radio needs for all branches of the U.S. Military;
  • Help position Silvus with end users and platform providers in the unmanned systems market;
  • Secure high-profile thought leadership opportunities for Silvus’ executives in industry publications; and
  • Build and expand Silvus’ audience and engagement across social media channels.

Campaign Strategies

Based on a comprehensive analysis of Silvus and its competitors, Live Wire recommended the following strategies to accomplish the defined campaign objectives:

  • Proactively pursue the news cycle
    and engage journalists at priority media outlets to secure high-level media coverage in influential industry publications;
  • Implement organic and paid social media campaigns
    to increase audience size and total engagement; and
  • Develop thought leadership editorial content
    and secure publication in priority media outlets to position Silvus executives as innovators and leaders in the industry.

Campaign Tactics

Live Wire developed and implemented the following comprehensive strategic communications campaign on behalf of Silvus:

  • Research past media presence
    and develop brand identity to capitalize on established presence and to present a clear, accurate, and compelling image of Silvus to priority industry publications and reporters;
  • Evaluate existing media and product collateral,
    recommend refinements to align with overarching brand style and messaging, and create new press kit materials as needed;
  •  Create compelling visual content
    to drive engagement and impressions across all social media platforms.

Results

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71 Earned Media Placements

Secured 71 earned media placements for Silvus including features in Forbes, C4ISRNET, Janes, and Inside Defense.

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New Social Media Following

Increased following on LinkedIn by 164.6% and on Twitter by 27.9%.

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Increased Social Media Engagement

Increased engagement on LinkedIn by 65.5% and on Twitter by 752.9%.

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Increased Social Media Impressions

Increased impressions on Linkedin by 106.3% and on Twitter by 1,457.7%.

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Maximized Exposure

Provided strategic counsel and secured earned media placements for Silvus' new product launch to maximize exposure and impact.

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