Overview

Increased recognition of General Dynamics Information Technology (GDIT) and its leadership by implementing an integrated communications, social media, and executive visibility campaign.

In a competitive business environment, business leaders understand that the media has greater reach and more power to impact success than ever before. GDIT turned to Live Wire to evaluate and expand its company brand –positioning the company’s executives as leaders in government IT contracting. By developing and executing a strategic communications campaign that integrated media relations, social media, and executive visibility, Live Wire has successfully supported GDIT’s business objectives. Top tier businesses like GDIT understand the value of working with a firm like Live Wire to expand their communications initiatives and increase visibility in the marketplace.

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Campaign Objectives

Live Wire developed an integrated communications, social media, and executive visibility campaign that strategically aligns with the company’s business goals and objectives. From the company’s key messages and programs to its communications activities, Live Wire worked with GDIT’s internal marketing and communications teams and topleadership to develop the following campaign objectives

  • Position GDIT's leadership as trailblazers in government IT contracting and cybersecurity through thought leadership opportunities, speaking engagements, and key award wins
  • Elevate the profiles of GDIT's executives to the national level while reframing the public's perception of the company to that of an innovation and forward-leaning technology enterprise
  • Raise GDIT's profile and differentiate the company from its competitors in the government contracting space
  • Build and expand the LinkedIn audience for GDIT's president through elevated social media engagement

Campaign Strategies

Based on a comprehensive analysis of GDIT and its competitors, Live Wire recommended the following strategies to accomplish the defined campaign objectives:

  • Engage journalists at priority media outlets to secure high-level media coverage in influential industry publications;
  • Implement organic and paid social media campaigns to increase audience size and total engagement; and
  • Proactively pursue speaking, award, and executive board opportunities  to heighten the position of key GDIT executives in the indistry.

Campaign Tactics

Live Wire developed and implemented the following comprehensive strategic communications campaign on behalf of Silvus:

  • Research past media presence and develop brand identity to present an accurate and compelling image of GDIT to priority industry publications and reporters;
  • Leverage top GDIT leadership's experience and expertise to secure top-tier media placements and executive profiles in national and industry trade publications;
  •  Execute a comprehensive strategic social media campaign to increase GDIT executive reach and engagement on social media platforms;

Results

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11 Earned Media Placements

Secured 11 interviews for GDIT's top executive, Amy Gilliland, in industry and mainstream publications, including Bloomberg, PBS NewsHour, and the Washington Business Journal.

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New Social Media Following

Increased following for GDIT's president on LinkedIn by 165.5%.

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Maximized Exposure

Secured speaking engagements for GDIT executives including with The Wall Street Journal, The Northern Virginia Technology Council, Intelligence & National Security Alliance, and Washington Technology.

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Feature Stories

Secured feature stories in priority publications including Washington Business Journal, Washington Post, Washington Technology, and NextGov.

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Award Opportunities

Secured the Washington Business Journal’s Women Who Mean Business award for GDIT’s president and Business of Pride award for GDIT’s corporate team.

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