Virginia Hospital Center Foundation Selects Live Wire as Agency of Record
Live Wire has been selected to serve as the agency of record representing Virginia Hospital Center Foundation ,beginning January 2021. We’re extremely proud of our success representing Virginia Hospital Center over the past three years, and are thrilled to expand our relationship to further the Foundation’s business goals.
Working with Virginia Hospital Center has given Live Wire opportunity to manage vital COVID-19 communications from both reactive and proactive standpoints – however, we’re most excited by our ability to take the transformative stories of both patients and employees to share the identity of Virginia Hospital Center as a community hospital with regional impact.
In 2020 alone, Live Wire was able to secure 44 proactive, earned media placements on behalf of Virginia Hospital Center. These media assets in print, online, and broadcast outlets highlighted key hospital programs, medical updates, and physician personalities to target audiences. Live Wire secured local coverage for VHC’s “Hands2Hearts” program, produced over a dozen COVID-related videos for external audiences, and secured coverage shared more than 700 times on behalf of the hospital. Live Wire also launched “Life at VHC”, an internal communications campaign encouraging employment engagement.
Representing Virginia Hospital Center Foundation presents similar opportunities. As a not-for-profit, 394-bed teaching hospital within the Mayo Clinic Care Network, Virginia Hospital Center brings world-renowned expertise and knowledge to the Arlington community and Washington region. As part of the Hospital’s mission to be the best health system, the Foundation was established to better ensure the needs of each patient are met with the most comprehensive, compassionate, and advanced level of care.
Given the same opportunity to share the incredible mission and accomplishments of the Virginia HospitalCenter Foundation, Live Wire looks forward to sharing the myriad ways the Hospital’s Foundation represents the best of employees and patients through our four service offerings.