We provide top-level consultation to help you establish media relations goals, identify media targets, develop media opportunities and—most importantly—deliver results. Our hand-picked staff is in daily contact with hundreds of media outlets, making it simpler for them to find avenues that transform client messages into interviews and articles.

Live Wire develops and oversees the implementation of each campaign from start to finish. Our success is built on this end-to-end service approach, including:

  • Analysis of each client, its competition, and target markets;
  • Message development, using language directed to key audiences;
  • Strategic media relations services that position clients for maximum exposure;
  • Tactical campaigns for increased market penetration
  • Ongoing analysis and monitoring of results.
  • Media Training
    • Live Wire provides top-level consultation to help you establish communications goals, identify media targets, develop opportunities and – most importantly – deliver results with impact. Our hand-picked staff is in daily contact with hundreds of media outlets, thought leaders and newsmakers, making it simpler for them to find avenues that turn your messages into interviews and articles. Our outstanding media outreach track record is reflective of our industry expertise and strong relationships with key newsmakers. Live Wire develops and oversees the creation and implementation of each media relations campaign from start to finish. Our success is built on an end-to-end approach, including:
      • Analysis of each client, industry, competitors, and target markets;
      • Messaging development and content creation addressing key audiences;
      • Strategic media relations and digital asset creation for maximum exposure;
      • Tactical campaigns for increased market penetration; and
      • Ongoing analysis and monitoring of results.
  • Persuasive Selling and Presentation Skills Training
    • Communicating ideas and persuasive messages in a credible, concise and powerful way is not an inherent gift given to just a few individuals. It comes from leveraging proven communication strategies and tools, staging, plenty of practice, and frank feedback. Live Wire’s Presentation Skills Training includes all of these. Focused on rapid results, our training is delivered in two steps. First you grasp the basics – customized to you or your group’s level of experience – in an interactive environment. Then you put the tools to work in a rigorous, privately video-taped practice session.We combine interactive group training, a detailed workbook, and individual videotaped sessions to expedite dramatic improvement. Participants learn how to:
      • Develop a confident and convincing voice
      • Identify and communicate key messages
      • Tell compelling and memorable stories
      • Focus on audience needs and motivate them to take action
      • Use words, silence, and body language to build audience rapport
      • Turn nervous anxieties into positive energy
  • Executive Coaching
    • We work with high-powered individuals to help cultivate and understand basic elements of communication and fine-tune leadership skills, while maintaining and nurturing your personal brand. Executives walk away with an individualized development plan designed to help create a powerful leadership presence.
  • Orals Coaching
    • Delivering a compelling and unique message through a cohesive, dynamic orals presentation is critical to winning proposals. Participants learn specific strategies to address the unique needs of an upcoming oral presentation, while also practicing general skills that apply to many types of presentations before internal and external audiences.Our 4-step Orals Coaching is designed to transform capture teams into powerhouses of passionate and persuasive speakers, trained to remain firmly focused on audience needs and effectively communicate a competitive story. Coaching includes:
      • Identifying competitive advantages and proposal-winning themes
      • Creating and fine-tuning presentation messages
      • Training a cohesive presentation team that is well-rehearsed and prepared for difficult questions
      • Effectively coaching technical staff to communicate business and audience benefits
      • Creating powerful, supportive visual aids
      • Improving each team member’s communication skills
      • Creating a positive environment that encourages thinking outside of the box and critical feedback
Today every company needs a strong presence on social media. But that can be a tall order for businesses without a full social team inhouse. Platforms change constantly, driving the need for better strategies and greater flexibility to keep pace.

We work with clients to shape and develop a social objective, then we thoughtfully execute a strategy to achieve their goals, whether that means greater reach, better targeting or increased engagement and influence.

Whatever your business goals, we can support them with the social media strategies and tactics – and the analytical rigor – to ensure consistent impact.

Video is consumed more than any other type of content across websites and social media platforms alike. The new age of digital media has positioned video as one of the most vital aspects of proactive communications, as well as the most effective tool to gain traction and engagement on social media. Live Wire has over two decades of video production experience on its team to ensure your messages are communicated in the most compelling, visually appealing, and viewer-friendly format possible. We produce a diverse array of video content, from live events and thought leadership to corporate branding and client testimonials – and beyond.

Live Wire develops video projects from concept through the final cut, ensuring your production is seen to completion by a team that knows your messages and objectives inside and out. Our video capabilities include:

  • Conceptualization, storyboarding, and scriptwriting;
  • Subject research, message development, and spokesperson coaching;
  • Interview direction, shot list execution, and live events;
  • Graphics and digital element creation, full production and editing; and
  • Distribution strategies and optimization.

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that are getting results with our proactive media approach!

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